If you are considering launching your own supplement brand, private label is the fastest and most effective way in 2025. Unlike building a product from scratch, private label supplements allow you to start with ready-made, compliant formulations that you can customize with your brand identity. This model is becoming the preferred path for entrepreneurs and companies who want to compete in the booming nutrition and wellness industry with lower costs, faster timelines, and reduced risks.
In this article you will learn:
- What private label supplements are and how they work
- The difference between private label, white label, and custom development
- Key advantages of private label for new brands
- The regulatory framework in the European Union and the US
- The most popular product formats in 2025
- A practical step-by-step checklist to launch your brand
- Common mistakes to avoid
What are private label supplements
Private label supplements are products developed and manufactured by a specialized laboratory that you can sell under your own brand name. The formulas are already validated, tested, and compliant with regulations, which allows you to get to market faster. Unlike white label (where the product is entirely standard), private label allows you to customize formats, dosage, flavors, and packaging while avoiding the heavy R&D investment required to develop a supplement from scratch.
Private label vs white label vs custom development
| Criteria | White label | Private label | Custom development |
|---|---|---|---|
| Formula | Standard, no changes | Proven base with moderate customization | 100% new |
| Time to market | Very fast | Fast | Slow |
| Initial investment | Low | Medium | High |
| Differentiation | Low | Medium to high | Maximum |
| Regulatory risk | Very low | Low to medium | High |
| Brand & margin control | Medium | High | Very high |
Advantages of private label for your supplement brand
- Faster launch – validated formulas ready for production mean weeks or months instead of years.
- Customization without heavy R&D – adjust dosage, galenic forms, flavors, and packaging.
- Economies of scale – benefit from the manufacturer’s purchasing power.
- Simplified compliance – formulas already conform to EU and US standards.
- Focus on marketing – free your resources to build brand identity, SEO, and distribution.
The regulatory framework you must understand
Although you use private label, your brand is legally responsible. Key points include:
- EU Directive 2002/46/EC: defines food supplements, authorized vitamins and minerals, mandatory warnings.
- Regulation (EU) 1169/2011: requires labeling with ingredients, allergens, nutrition values, recommended daily dose, batch, shelf life, responsible operator, and country of origin if applicable.
- Regulation (EC) 1924/2006: controls nutrition and health claims. Only approved claims can be used, and only if the product meets the specified conditions.
- Regulation (EU) 2015/2283 (Novel Foods): if an ingredient was not widely consumed before 1997, it may require novel food authorization.
- US FDA (DSHEA 1994): in the US, dietary supplements are regulated as a food category, requiring proper labeling and notification for new dietary ingredients.
👉 Learn more about compliance at Techlabs Europe
Popular private label supplement formats in 2025
- Vegan HPMC capsules
- Tablets
- Oral sprays with high bioavailability
- Powder sachets and blends
- Oral gels and liquid shots
Each format fits different target groups. Capsules and tablets are versatile, sprays are highly convenient for vitamins like B12 or D3+K2, and powders dominate in sports nutrition.
Why 2025 is the right time to launch your supplement brand
- Growing trust in private label: store brands already account for nearly 40% of FMCG sales in Europe and are gaining ground in North America.
- Health and wellness trend: consumers increasingly demand vitamins, collagen, magnesium, and functional supplements.
- Digital-first channels: e-commerce, Amazon, and DTC strategies lower entry barriers for new brands.
- High commercial intent searches: long-tail queries like private label vitamins manufacturer, private label collagen supplements, or private label supplements no minimum order reflect strong buyer intent.
Step-by-step checklist to launch your supplement brand
- Define your niche (immune support, collagen, sports, beauty, probiotics).
- Choose your format (capsules, sprays, powders, gummies).
- Select a certified manufacturer (HACCP, ISO, GMP).
- Verify formula compliance and health claims.
- Design your packaging and labels according to EU and US standards.
- Prepare your product information file and documentation.
- Register or notify products depending on your target markets.
- Develop your go-to-market strategy (pricing, SEO, e-commerce, distributors).
- Launch and implement post-market monitoring.
👉 Request a free consultation with Techlabs Europe
Common mistakes to avoid
- Labels missing mandatory warnings or nutrition information.
- Using unauthorized health claims.
- Including novel ingredients without approval.
- Not requesting COAs and certifications from the manufacturer.
- Copying existing brands without differentiation.
FAQs
What is the difference between private label and white label supplements?
White label products are standard formulas with no changes. Private label allows customization of formula, dosage, packaging, and branding.
Can I start with no minimum order?
Some manufacturers offer low MOQs or even private label supplements no minimum order, ideal for startups testing the market.
Can I sell private label supplements on Amazon?
Yes, as long as your product complies with EU/US regulations and Amazon’s category requirements.
Are organic private label supplements possible?
Yes, manufacturers can offer organic private label supplements and private label organic skincare lines, with certified sourcing and labeling.
What about dropshipping supplements?
Dropship supplements is a growing trend, but you must ensure the logistics partner complies with supplement storage and safety standards.
Conclusion
Private label supplements are the best way to launch your brand in 2025. You save time, reduce risks, and benefit from professional manufacturing while focusing on building a brand that stands out in a competitive industry. With the right partner, you can transform your idea into a successful supplement line.
👉 Contact Techlabs Europe today and start building your own supplement brand