The European supplement market is expanding at an unprecedented rate. With consumers increasingly looking for natural, vegan and clean label products, many entrepreneurs see the opportunity to launch their own brand. But the key question is: what is the best way to start?
This article compares the main options available for starting a supplement business in 2025, highlighting advantages, drawbacks, and why the European private label model is the most balanced choice for long-term growth.
1. Building your own laboratory from scratch
Advantages:
- Full control over formulation, production and quality.
- Ability to innovate with exclusive products.
Disadvantages:
- Requires very high upfront investment (facilities, equipment, staff).
- Complex regulatory barriers and certifications.
- Long time-to-market (18–24 months).
Conclusion: viable only for large companies with significant capital.
2. Buying generic bulk supplements and re-labelling
Advantages:
- Low initial cost.
- Very fast to launch.
Disadvantages:
- No product differentiation or exclusivity.
- Limited quality control.
- Difficult to compete in a saturated market.
Conclusion: useful as a test phase, but weak for building a lasting brand.
3. White label
Advantages:
- Fast entry into the market (3–6 months).
- No need for technical expertise.
- Moderate upfront costs.
Disadvantages:
- Limited formula customisation.
- Direct competition with other brands using the same products.
Conclusion: good for quick starts, but limited scalability.
4. Private label with formula customisation
Advantages:
- Ability to personalise formulas and formats.
- Technical, regulatory and logistical support from the manufacturer.
- Faster time-to-market than building your own lab (6–9 months).
- Stronger differentiation in the market.
Disadvantages:
- Higher investment than white label.
- Dependence on the chosen manufacturer.
Conclusion: the most balanced option between speed, personalisation and growth potential.
The Techlabs Europe solution
At Techlabs Europe, we help entrepreneurs launch their own supplement brand through the private label model with European certified manufacturers.
We offer:
- A broad catalogue of ready-to-launch formulas.
- Customisation of ingredients, packaging and labelling.
- Full regulatory support for EU and UK markets.
- Scalability: from small initial batches to large industrial runs.
This allows you to focus on what matters most: building your brand and growing your business.
Final conclusion
- If you need speed and low cost: white label can be your starting point.
- If you want a differentiated and scalable brand: private label with European partners is the best option.
👉 Contact Techlabs Europe today to start your supplement project.