Launch Your Supplement Brand in Europe | TechLabs Europe
Brand launch service

From formula to the European market.
No shortcuts.

Branding aligned with real manufacturing. EU-compliant labels from day one. Products ready to sell, not to redo.

Branding aligned with real manufacturing EU-compliant labels from day one Ready to sell, not to redo
The real challenge

The problem is not manufacturing.
It is launching badly.

Most supplement brands fail because of generic branding, regulatory mistakes or decisions made without understanding the real cost of manufacturing in Europe.

That delays launches, blocks sales and burns capital.

Redesigning labels

Non-compliant label design forces costly rework cycles before any product can go to market.

Regulatory blocks

Incorrect health claims, missing allergen declarations or Novel Food issues stop distribution cold.

Products that cannot scale

Formulas developed without production planning become bottlenecks the moment demand increases.


How we work

Two ways to launch your product

Not every project needs the same approach. That is why we work with two clear models, depending on the type of brand and level of ambition.

White label

For brands that want to launch fast

Using validated formulas with lower complexity and faster time to market — the ideal entry point.

  • Existing, tested formulas
  • No initial development deposit
  • Faster workflow and shorter timelines
  • Lower technical complexity
  • Ideal for market testing or first product launches

Private formula development

Development deposit
with real commitment

Developing a custom formula requires time, resources and coordination between technical and regulatory teams. To avoid non-viable projects, we work with an upfront development deposit.

This is not an extra cost. It is an advance that is fully deducted from the final production order. It ensures focused work without unnecessary iterations.

How it works
1

Deposit from €1,000 depending on formula complexity and regulatory scope.

2

Not an extra cost — fully deducted from the final production order.

3

Focused work with no unnecessary back-and-forth or non-viable iterations.

Real example
Final production (1,000 units × €4)€4,000
Development deposit paid− €1,000
Final production payment€3,000
Before we start

Required information before development

Full product information

Intended use, target consumer, format preferences, any existing references or benchmarks you want to work from.

Target price per unit

A realistic target price for the finished product. This drives formulation decisions from day one.

Estimated production volume

Initial order size and expected growth trajectory. Volume determines MOQ feasibility and ingredient sourcing.

Realistic market expectations

Distribution channel, target geographies and timeline. Helps us align regulatory preparation with your launch plan.

If the target price is not technically viable, the project is stopped before time and money are wasted. We prefer an honest conversation early over a failed launch later.


Brand launch accelerator

The short path to launching correctly from the beginning

An exclusive service for TechLabs Europe manufacturing clients. Design, regulatory compliance and market positioning aligned from day one.

Exclusive for TechLabs Europe manufacturing clients

What we include

Nutraceutical brand identity

Logo and visual system designed specifically for supplement brands — not generic.

EU-compliant label design

Label built to meet EU labelling requirements from the first version. No rework cycles.

Adaptation to final manufacturing format

Design adapted to the actual packaging format produced in our network of laboratories.

Ready for ecommerce, Amazon or distribution

Assets delivered in formats ready for digital channels, marketplaces and retail.

Direct coordination with the laboratory

Brand and production aligned from the start — one contact, zero gaps.

Launch options

Base identity

From €600 / one-time

Professional logo focused on supplements. Built for nutraceutical positioning, not adapted from a generic template.

Full brand

From €1,500 / one-time

Logo + EU-compliant label + packaging box design. Complete brand presence for retail, gifting or premium positioning.

Exclusive service for TechLabs Europe manufacturing clients. Pricing based on standard complexity. Custom quotes available for extended scope.


Why launch with TechLabs

Design and manufacturing aligned from day one

Aligned with real manufacturing

Design decisions are made with knowledge of the actual production process — no surprises at the packaging stage.

Regulatory compliance from the start

EU labelling requirements, EFSA health claim rules and Novel Food status addressed before the first label is printed.

Fewer iterations, fewer delays

When branding, formulation and compliance are coordinated by the same team, projects move faster and cost less.

Credible image for the European market

Branding built to the standards expected by European retailers, distributors and consumers — not just functional.

One technical point of contact

From formula to final packaging, one person coordinates your project across formulation, regulatory and design.

Linked to actual production

This is not a standalone design service. Every brand we launch is backed by real manufacturing capacity in Europe.

Fit & focus

Who this is for —
and who it is not

This is for you if

  • You have a clear brand vision and product concept
  • Your project has budget and production volume behind it
  • You want to scale a supplement brand in Europe
  • You need branding and regulatory compliance done correctly the first time
  • You are manufacturing or planning to manufacture with TechLabs Europe

This is not for you if

  • Your project is still at the experimental or exploratory stage
  • There is no financial commitment or production volume planned
  • You need decorative branding without real manufacturing behind it
  • You are looking for a generic design agency unconnected to production
  • You want to test the market before committing to a formula

We only launch brands that manufacture with TechLabs Europe. This guarantees technical, legal and commercial consistency from formula to finished product.

Ready to launch

Ready to launch your brand?

Tell us about your idea and we will tell you whether white label or private formula fits best.

No obligation. A direct conversation with our formulation and commercial team.