Formulation & Development

Custom Supplement Formulation in Europe

Full control over ingredients, dosage, delivery format and positioning — developed through a network of specialised European laboratories, from initial concept to market-ready product.

Custom formulation partner in Europe

A coordinated development process, not just a formula on request

Some brands already know exactly what they want to launch. Others start with only a positioning idea — a category, a target consumer, a gap in the market — and need a partner to translate that into an actual formulation.

TechLabs Europe coordinates custom supplement formulation projects through a network of specialised European laboratories, covering ingredient selection, dosage, delivery format, packaging and regulatory alignment as one integrated process.

Whether you are building a brand-new product line or differentiating an existing one, we help define the formulation route best suited to your commercial objectives.

What a custom formulation project must consider

  • Target positioning and consumer
  • Active ingredients, forms and dosage
  • Ingredient compatibility and stability
  • Delivery format and serving size
  • Flavour and sweetening system
  • Target market and regulatory framework
  • Packaging and minimum order quantity

Manufacturing models

Private label, white label, or custom formulation?

Not every project needs to start from a blank page. The right route depends on how much differentiation the brand needs versus how fast it needs to reach the market.

Private label

Private label

Use an existing, validated formulation and adapt it to your brand and packaging.

  • Faster route to market
  • Existing validated formulations
  • Lower development complexity
  • Flexible packaging options
White label

White label

A ready-to-sell product available to multiple brands, distinguished only by packaging and branding.

  • Fastest route to market
  • Shared formulation across brands
  • Lowest development cost
  • Limited differentiation
Delivery formats

Multiple formats, one coordinated network

A custom formulation is not limited to a single delivery system. TechLabs Europe’s laboratory network supports capsules, tablets, powders, gummies, oral sprays, oral gels, sachets and liquid formats — the appropriate format is selected according to formulation compatibility, dosage, stability and commercial objectives, not the other way around.


Built for your market

Custom products developed around the complete product concept

There is no single “custom formulation” template — a sports nutrition brand, a premium wellness brand and a pharmacy-channel product each require a different combination of the same four variables.

Formulation

Ingredient forms, concentrations, complementary actives and excipients assessed against the target consumer and market requirements.

Delivery system

Capsule, tablet, powder or a differentiated format selected for technical and commercial fit.

Packaging

Selected according to delivery system, dosage, stability requirements and intended sales channel.

Market

Target country or countries considered from the outset, since regulatory and commercial requirements differ across Europe.

From concept to market-ready product

A coordinated development process

01

Product brief

We define the product concept, target market, formulation objectives and commercial requirements.

02

Laboratory selection

The project is matched with the European laboratory best suited to its technical and formulation requirements.

03

Formulation & format

Ingredient forms, dosage, complementary actives, delivery format and packaging are developed together.

04

Manufacturing & delivery

Production is coordinated with the selected laboratory. Regulatory alignment and documentation are addressed before final delivery.


Regulatory considerations

Compliance as part of the development process

Custom formulation carries more regulatory responsibility than private label, precisely because the combination of ingredients has not already been validated by prior use in the market.

Novel ingredient combinations, unconventional actives or non-standard dosages may require individual regulatory assessment before a product can be marketed in the EU.

Ingredient compatibility, permitted maximum levels, and the health claims that can legally be attached to the finished formulation must be considered during development — not discovered after a batch has already been produced.

Regulatory requirements are assessed project by project according to formulation, product category and destination country — not applied as a one-size-fits-all solution.

Regulatory support areas
  • EU labelling compliance and mandatory declarations
  • Novel Food status assessment for non-standard ingredients or combinations
  • Permitted ingredient levels and compatibility review
  • Applicable EU health claims per active ingredient (EC 1924/2006)
  • National notification procedures in target European markets
  • Technical documentation and regulatory dossiers
Why TechLabs Europe

What makes our formulation approach different

European manufacturing network

Specialised capabilities across certified European laboratories, not a single generalist facility.

One point of coordination

Formulation, manufacturing, format, packaging and regulatory requirements managed as one project.

Full ingredient control

Nothing shared or templated — the formulation is built from your brief.

Multiple delivery systems

Not restricted to conventional capsules and tablets.

Regulatory alignment included

Novel ingredient combinations assessed as part of the project, not as an afterthought.

Built for your market

Developed considering brand, consumer, channel and target countries.

Who we work with

Companies looking to build something genuinely their own

Whether you already have a detailed formulation brief or only an initial concept, we can assess the most appropriate route to development.

Supplement brands
Sports nutrition companies
Wellness brands
Healthcare businesses
Pharmacies & distributors
Ecommerce brands
Frequently asked questions

Common questions about custom formulation

Both are available. Private label and white label use existing formulations adapted to your brand; custom formulation is developed from the ground up around your specific brief.

Custom formulation terms, including formula ownership, are agreed as part of the project scope. This is confirmed at proposal stage before development begins.

Private label: typically 3–4 weeks from order confirmation. Custom formulation: development, sampling and regulatory review add several additional weeks, depending on ingredient complexity and testing requirements. A project-specific timeline is established after the initial brief.

MOQ for custom formulations is generally higher than for private label, since the batch is unique to your brand. It depends on the formulation, format and packaging specification — assessed project by project.

In many cases, yes — subject to technical feasibility, ingredient compatibility, and regulatory assessment (including potential Novel Food status). This is evaluated during the initial consultation.

Yes. Regulatory assessment — including Novel Food status, permitted ingredient levels, applicable health claims and national notification — is included as part of the custom formulation process.

Confidentiality terms are addressed as part of the project agreement, prior to sharing detailed formulation specifications.

Yes. Reformulation of an existing product — to change ingredients, dosage, format or remove/add actives — follows the same custom formulation process.

Start your custom formulation project

Ready to build something that’s genuinely yours?

Whether you have a complete technical brief or only an initial concept, TechLabs Europe can identify and coordinate the European formulation and manufacturing solution best suited to your project.